Art galleries are a formal setting for artists to exhibit and sell their work.
These spaces typically charge an entry fee and curate their programs.
Artists who sell their work at these venues split the profits 50/50 with the gallery.
A commission is often paid to the gallery to promote the work of artists.
Art galleries are a formal environment for artists to sell their work
Art galleries are places where artists exhibit their work and engage in marketing, sales and customer relations activities.
While many art galleries use their own methods, they all have the same purpose: to promote and sell the work of artists.
These institutions are essential links between artists and collectors.
Unlike online galleries, art galleries have a set of submission rules and guidelines that are based on the age and type of gallery.
The process for submitting work can be informal or more formal, depending on the gallery.
Some small galleries do not require a formal review, while larger ones have a formal review process.
They curate their program
Curating is the process of putting together an exhibition. For art galleries, curating isn’t simply about showing great art.
The ultimate goal is to produce a program that is as good as the art it shows.
Good art can be included in a program that doesn’t quite achieve its full potential.
Curating can be a challenging job, as it requires working in new contexts.
Curators may need to deal with insurance, permissions, and special permits.
They may also need to negotiate with people who don’t fully understand the arts.
Curating is a critical part of a museum or gallery’s program, and it can involve gathering multiple voices and expanding ideas.
Curators often work to bring together artists who aren’t typically represented by other spaces.
They make a profit on a 50/50 split of sales
Many collectors prefer to pay less for art than what it costs at retail.
Therefore, it is important for artists to be flexible when it comes to pricing and be willing to split discounts offered by galleries.
This strategy helps both parties make a profit. Many galleries are reluctant to give discounts because it cuts into their profits.
In addition, the cost of marketing works by artists tends to be high, so they’ll take a loss if they do.
Many young artists feel that a 50/50 split is unfair.
However, the fact is that the cost of promoting an unknown artist far outweighs the number of sales at a higher price point.
Therefore, it is important to look at the long term to ensure a profit.
They charge a fee
Art galleries charge artists a fee when they sell their work, which is a necessary part of the selling process.
The fees are applied to cover the costs of advertising, marketing, salaries, and business.
Artists should keep this in mind when setting their price.
They should also consider factors like experience, medium, edition, and sales history.
Nonprofit organizations are encouraged to make artist fees visible in their operating budgets.
This is to ensure that artists are paid for their work.
Generally, fees are lower for a re-performance of existing work, a standard prepared artist talk, or reading, and higher for entirely new content.
This may include a commissioning performance or artwork, a new lecture or workshop around an established theme, or new text for an exhibition catalog.
They have a website
Aside from a physical location, art galleries have websites to increase their visibility and promote their services.
These websites offer many benefits, including an easier way for interested viewers to purchase artwork.
The websites also feature a menu and CTA for each artist, making it easy to view the details of any specific artwork.
While traditional art sales are limited in the number of people who can afford it, online galleries can offer a much broader audience.
The website allows artists from all walks of life to display their works.
And the website means that you can view multiple exhibitions at one time, without having to travel.
They have a mission statement
Art galleries can have mission statements to clarify their purpose.
Developing a mission statement is a great way to keep track of larger goals, specific projects, and opportunities.
But it is also vital that the statement be brief. Ideally, a mission statement should be no longer than two sentences.
Writing a mission statement is not an easy task. Here are some tips that will help you write one: 1. Keep it short.
Mission statements vary in length, with some museums putting forward their own agendas.
The National Gallery, for example, has a mission statement that contains 409 words, while the Boston Museum of Fine Art’s mission statement is just 290 words.
In many cases, a mission statement can be short, but it will still convey the desired message.